ABOUT | Marty's Portfolio

SOMETHING ABOUT MARTY

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Over the past 15 years, I’ve built a career at the intersection of social and big ideas – helping brands earn their place in culture, not just appear in it. I’ve led creative departments, driven agency vision, and delivered social-first and global campaigns across social, digital, OOH, print, PR, events and experiential. My work blends strategic insight with hands-on leadership, ensuring every idea balances creativity and commercial impact.

I’ve led major accounts, pitched and won new business, and created campaigns for brands including Greggs, Amazon Prime Video, Sky, HSBC, Müller, YouTube, X, Tesco, and The Guardian. I’ve built and nurtured creative teams, forged trusted client relationships, and helped brands find their voice in unexpected ways. I bring creative energy and strategic clarity to every stage – from brainstorms to big pitches – turning ideas into award-winning, culturally resonant work that sparks conversation and drives impact.

However, if creating content is my first love, then the good old-fashioned pun is my mistress. There's no denying it, I have a weakness for wordplay. I'm obsessed with one-liners. I'm partial to paronomasia...

So much so, my social media antics have led me to trend in the United Kingdom, appear in national press and on global news sites such as The Telegraph (twice!), The Independent, Huffington Post, The Evening Standard, The Metro, The Drum, Buzzfeed, JOE.ie and The Mirror — at one point being their most-read story — as well as featuring on Anneka Rice's show on Radio 2. I was also named one of 60 essential people to follow on Twitter by The Poke.